Scent Marketing

The Nose: The Fastest Path to the Heart

HOUSE OF RIVER was founded out of a passion for soothing aromas and the desire to transport the mind to serene, transcendent spaces. Our mission is to evoke and stir your senses with powerful notes of wildflowers, fruits, resins, and woods, all masterfully blended to create a rich, distinctive ambiance.

The Art of Scent Marketing

Scent marketing goes beyond merely diffusing a pleasant fragrance in a space. It involves integrating your client’s brand identity, marketing messages, and target audience to craft a signature scent that amplifies these core values. A well-conceived fragrance can influence behavior and trigger memories almost instantaneously, enhancing overall brand experiences and establishing enduring consumer connections.

Why Create a Scent?

Research indicates that our sense of smell influences approximately 75% of our daily emotions. This remarkable effect is due to the direct neural connection between the olfactory system and the limbic system—the brain region responsible for emotion and memory. Consequently, a carefully curated scent has the power to transport individuals to specific moments in time, evoking vivid memories and feelings. According to the Sense of Smell Institute, humans can recognize around 10,000 distinct odors and recall them with 65% accuracy after one year, compared to only 50% for visual cues after three months.

Hand-Crafted Scents for Your Properties

The strategic use of scent plays a crucial role in shaping how your properties are perceived and remembered. Creating unique guest experiences through aromatic branding is a key trend among luxury, boutique, and lifestyle hotels, restaurants, retail stores, and hospitality venues. From the moment guests arrive, your signature fragrance unfolds gradually, setting a captivating mood and fostering an emotional connection with your brand—initiating a memorable sensory journey.

Let’s Create an Unforgettable Olfactory Memory